Questionnaire
Overall, the focus group after the
Vox Pop, was another way to find out more about our possible target audience.
However, with the focus group, we were able to select a specific group of
people all of similar age but split with three males and three females. The
first part of the focus group activity involved offering the participants a
questionnaire these questions all revolved around a possible song choice for
our music video and we played the song to the focus group while they answered
the questionnaire.
Thumbs up, Thumbs down
After we issued the questionnaire
to the participants, they took part in a ‘Thumbs up, Thumbs down’ exercise,
this entailed the focus group answering four different questions relating to
the chosen possible song and their only form of answering was either putting
their thumbs up or down usually signifying ‘yes or no’. This again was a very
effective method in eventually choosing a song for our music video and
discovering what aspects of songs and music videos they were attracted to the
most. Again, this exercise took place while the participants listened to the
song.
The first question that we asked
the focus group read ‘Does the song provide a wide range of music video
ideas?’, we thought that this was an appropriate question to ask the focus
group due to the fact that we plan to create a music video with an
amplification narrative it is vital that we have selected a song that does
offer ideas and concepts that could be implemented into a music video.
Successfully, the answered we received from the participants were 100% yes as
all participants evidently put their thumbs up. With this information we now
know that members of our possible target audience possibly view the song choice
as original, unique and rich with connotations and concepts.
For the second question, we sked,
if the music video for the song should contain lip-syncing, we again thought
that this was a suitable question to ask the focus group as many of our answers
that we received from the vox pop specified that they preferred an equal ratio
of narrative and performance therefore we intended to find out if members of
our potential target audience wanted to see lip syncing as a part of this
performance or not. Similarly to the previous answer, responses were very one
sided as 5 out of 6 participants answered yes with only the one negative
answer. With this information, we suspect that the majority of our potential
audience do enjoy lip-syncing in music videos and feel that it should
particularly feature in the music video for our potential chosen song.
The third question that we asked
our focus group questioned the participants whether instruments should feature
in the music video for our potential song choice. This question, similarly to
the previous question about lip-syncing relates to the performance aspect of
the music video and we felt it was essential that we discovered which aspects
of performance our potential audience prefer, and would possibly envision
seeing in our music video. The answers that we received for this were
substantially less one sided to the previous responses, the responses we received
were split equally with three answering yes and three answering no. However
this was split between the males and females with all of the girls answering
yes and the boys the ones answering no. These findings intrigued us as they
could suggest that the psychographics of girls are that of liking performance
with both lip-syncing and instruments being played yet boys only enjoy
lip-syncing in music in videos. However, these findings could simply lead us to
believe the girls enjoy the instrumentals to the song more than the lyrics yet
the boys are more drawn to the specific lyrics.
The final question that we asked
the focus group was relatively similar to the first question that we asked in
terms of ideas for the music video, however, in this fourth question we asked
if there connotations and concepts present in the lyrics specifically. This was
essential information for us again due to the fact that we plan to make our
music video with an amplification narrative therefore connotation and key
concepts in the lyrics are key and it is vital that our potential audience can
pick out these connotations. Fortunately, the responses that we received form
the focus group were completely positive as all members put their thumbs up.
These findings now inform us that our potential audience understands the song
and the lyrics in particular.
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